A Dual-Deploy Checklist
Use this checklist when you go over your measurement planning session to avoid inconsistencies between the platforms' and KPI tracking.
This checklist will help you to stay focused and provide a balanced measurement strategy between 2 platform, 2 types of GA properties, & a shared data layer.
As a bonus, this guide also contains a list of added complexities to keep in mind, including descriptions and recommendations.
Google’s recommendation is that companies create a new Google Analytics 4 (GA4) property alongside their existing analytics property (a process often referred to as dual deploying or dual tagging) in order to start gathering data, as well as benefit from the latest innovations GA4 has to offer, sooner rather than later.
For many of the 28 million businesses currently running GA4, this recommendation is causing them to ask questions such as “What is dual-deploy?”, “How difficult will it be?" Where do I start?” and “What do I look for?”
This Guide answers these questions and gives you invaluable information uncovered by Napkyn experts while drafting a measurement plan for our first dual-deployments of GA360 and GA4.
Napkyn Analytics offers a wide range of Google Analytics 4 services to assist brands and agencies both brands understand and address GA4 challenges including:
Contact Napkyn for a no charge 1-hour Q&A with a GA4 Expert.
Napkyn’s vision is a world where marketers are ethically collecting, integrating, managing and putting into action high-quality data to produce outsized benefits for customers, employees, and their community.
You can learn more about Napkyn Analytics at napkyn.com or by following Napkyn on LinkedIn and Twitter
Napkyn Analytics is a digital analytics and data engineering company with more than a decade of experience working with data-driven enterprise marketing and technology leaders of Fortune 1000 and hyper-growth organizations. They select and retain Napkyn for expertise in Data Enablement, Data Quality and Data Analysis developed and delivered across a wide range of industries - Financial Services, Utilities/Energy, Healthcare, Retail/eCommerce, Automotive. Napkyn is a Google Premier Solution Partner for Google Marketing Platform and a Certified Google Cloud Service Partner.